International Holiday Fair Antwerp - 21 > 25 januari 2016

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vakantiesalon - salon des vacances

  

vakantiesalon - salon des vacances

Overview communication campaign

Television and radio

Pay close attention because you will hear about the Vakantiesalon Vlaanderen on the radio as well as on TV!

TV

  • VTM
  • ATV
  • Ment TV

Radio

  • Radio 2
  • Antwerpen FM

 

Magazines and newspapers

The main purpose of our communication campaign is to create more awareness in Flanders by paying particular attention to Antwerp, but we communicate also in South-Holland.

Newspapers

  • Het Laatste Nieuws
  • Gazet van Antwerpen
  • De Standaard
  • Het Nieuwsblad
  • De Zondag

Magazines

  • De Bond
  • Libelle
  • Travalli
  • Cruise and Style
  • Okra
  • Aktvia
  • De Markt (van Het Laatste Nieuws)
  • Primo
  • De Puzzelmagazine

 

Travel magazines

  • Pasar
  • Vlaamse Kampeertoerist
  • Travel Magazine
  • Cruise & Style
  • ACSI Magazine
  • VAB Magazine
  • Motorrijder Magazine
  • Mobike Traveler
  • Hippocampus / Duiken

Poster campaigns

The inhabitants of Antwerp cannot miss the fact that the Vakantiesalon takes shortly place thanks to our poster campaigns : 

  • Display on bus and tram
  • Display in bus shelters
  • Display in commercial area
  • Display in station

Printing

Posters (1.500 ex), displays and postal cards (90.000 ex) + 182.000 ex. through blistering in Flair, Libelle and Story, and free tickets (60.000 ex).

Other

  • KBC-actie: free entrance for 2 persons with the KBC bank card.
  • Newsletter to the database of the fair 'Second Home'.
  • Newsletter to our database klantenbestand
  • Promotion via websites
  • Flyerings action in Antwerp area.
  • Lead Generation : E-tips 50+
  • Sennet.be
vakantiesalon - salon des vacances